Food photography with a lifestyle twist…
We love a burst of seasonal food photography just before the end of the year when the most can be made of the festivities and tailoring a shoot to fit. A bit of Santa here, snow there, reds and whites, presents: a shoot for Christmas in November and December creates so much opportunity.
Second-shooter Tony and I took the train from London to Norwich on a beautifully brisk winter morning – the kind of morning you don’t mind freezing your nips off for. It was early enough that we saw the sun come up and pierce the high-rises as we tracked-it out of East London.
Our task today was to create a series of product and lifestyle shots for a wonderful little brand run by Laura Cotton – Cocoa Delicious. Anyone following her journey will know that it’s not such a small brand any more, having won numerous accolades for her chocolately wares. On this occasion, we had the luxury of shooting in a closed pub in a small village, closed especially for us to create food photography around her gourmet chocolate stirrers. We had all we needed – plenty of chocolate, some very willing models, and a bit of caffeine to get us going.
We wanted to make the most of the light and the location, so we gave everything a bit of a cosy ‘scandi’ feel with the framing and lighting, on some occasions just boosting the available light with portable flash. The one thing you’ll get to understand about us is that we don’t just settle for static product shots – we’re always looking for a way to introduce a lifestyle feel, and even if it means breaking some brand guidelines (we didn’t just admit to that…) we’ll want to grab something different. After all, if you want to catch someone’s eye when they’re furiously scrolling their Instagram feed, you’ve got to be brave.
By the end of the shoot, we’d used the fireplace, dusty old books and every angle on our inspiration list to complete a great variety of food photography. We have managed to deliver plenty of range and options, suitable for both web and social media use. Years on from this day we’re still using some of these on our portfolio!
“I cannot recommend Steven, Lauren and the team enough. Fantastic images and customer service, they are so passionate about what they do. The images have transformed the brand image for my business and I’ll definitely be booking another shoot soon!” – Laura Cotton, Owner, Cocoa Delicious
Looking back on shoots like this make us very proud. It’s a reminder of why we got into the business and why we do what we do!
It’s also incredibly rewarding to see how well Laura has done with developing her brand, and we retain a great relationship with her and her business. Food photography has always been the foundation of our core at Pocket Creatives, and we still use projects such as this to benchmark some of our workflows and outputs against.