Avoiding the taboo: Pricing for video production and photography

Price is important to everybody, and we know this is a major factor in deciding who you’ll want to work with. We like to think that clients work with us for a range of reasons, from our quality of output to our project management, but getting the budget in the right place is something that we spend a lot of time on.

We can either quote from scratch once we understand your brief, or work to your target spend. This flexibility makes us a great fit for both small and large clients alike.

You can read a bit more below about how we structure our rates for both video production and photography below, and we’re always here for any queries.

We use a modular pricing model:

Pay only for what you need

No matter how large or small your project

Oh, and no budget overruns!

No pressure, we’re just here to help 🙂

Everything you need and no hidden costs.

Thomas Tipple
Thomas Tipple

There are lots of factors that affect the overall price of video production and photography shoots, such as props, backgrounds, models and locations. This is why there’s no one-size-fits all price, and most creative agencies won’t put any prices on their websites – as they can be misleading without a lot of description.

We'll get you from brief to quote in a flash!

A variety of colorful notebooks, pencils and pens on a blue surface.
yop and tom product photography

We will work with you to understand your brief and the full photography and video production requirements of your project, before delivering a budget breakdown to you at the beginning of the process. This gives you a fully honest and transparent view of the resources that make up your project. There’s always room for conversation and tweaks, and we’re also happy to start with your ideal spend and work backwards.


Cheap or Expensive?

To give you some context, we aim to be in the middle band in terms of our pricing structure, which means that our typical daily rates for photography and video production will sit in between those agencies who work at the very upper end of our industry, with individual freelancers at the lower end of the pricing range.

It’s important to note that we’re not talking about quality here, just price. We’re often chosen ahead of the largest of our competitors as we can deliver great quality photography and video production services for a lower price. This is because we run an efficient setup, with less overheads and no bloat.

Our setup also makes us attractive to start-ups, those who are crowdfunding, and businesses who still need great photography and video production, but are working within tighter budgets.

So how does it work? We do this by using modular pricing – knowing that each photography and video production project is different, you pay for just what you need.

While some clients may need just an hour of photography to capture some simple pack shots for a new addition to their range, others may need a multiple camera setup for a TV advert to showcase their brand to the world. We have the ability to quote easily for both ends of that spectrum.

If you already have a total budget available, share that with us and we can work out how to deliver as much as possible for what you have to spend.

kelly photographer at pocket creatives

Drop us a mail, let us know your budget, and we’ll share what we can offer

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If you’d like some more information…


Video Production

Video production is a more complex process compared with photography, both in planning, production and the fact that the edit time will span days rather than hours, as it does it photography.

Similarly to a photo shoot, you’ll need to think about the location: from studio spaces to Airbnbs for lifestyle work, and the consideration for sound as well.

We may need a bigger team, if lighting, sound, or set requirements are needed. Additional equipment such as autocues, specialist lighting and microphones, cameras dedicated to slow motion may also be considered for more creative briefs.

Actors and presenters, hair and makeup, set elements, props and materials, even fashion stylists, food stylists may required too.

Editing often needs multiple days to complete, and we’ll best estimate this for you, allowing for time to feed back and make changes. We can also include music, sound effects and voiceover.

The Pocket Creatives team will always provide a full breakdown when we quote for you, which then makes it easier to see what resources your project needs to get made.

To give you a general idea, a full day of filming with us starts at £940+VAT.

video and photography company
video and photography company


A photography shoot is also based on how much time you need from us, which can be broken down into one hour, half day, full day and extended day shoots.

We think about whether a shoot will take place in a studio or on location, indoors or outdoors. Will you need models, makeup artists, props or custom backgrounds?

After a shoot, will we just need to polish and deliver your images, or do we need to repair packaging, cut products out and replace backgrounds, smooth skin imperfections, or add a dynamic twist to the look and feel?

When we quote, we’ll include exactly what you need, based on the initial briefing that we have with you.

A full day of photography with us starts at £740+VAT.

A group of people in front of a yellow background in a studio.

Ready to see what we could do with your next project?

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