Video production for publishing your new book
Working with Ian Sanders and creating content for his new book release
I’m a big advocate for using video production for a purpose, either to solve a problem or to generate a specific outcome. We were approached by long term contact Ian Sanders, a book author, storyteller and friend of comfortably over 10 years, to create a suite of video content for his upcoming book: 365 Ways To Have A Good Day.
We worked together on Ian’s first book ‘Leap!’ back in 2007, so it was good to collaborate on his fifth book all these years later.
365 Ways To Have A Good Day will be launching into a busy marketplace, and Ian came to us wanting to shoot a series of videos that would provide a solid trailer to run in the days prior to release. We agreed to supplement this with a number of bitesize video excerpts from the book to give more ‘flavour’ to what readers could find between the pages.
Keeping this as economical as possible, we apportioned a single shooting day in the grounds surrounding our studio, and shot with the edit firmly in mind. We supplemented the edit with carefully placed iconography to add some extra visual detail, however, the beauty here comes in the simplicity of the presentation and delivery and we wanted to avoid providing distraction.
“I think video is a great medium for telling stories. It was really good to work with Steven and the Pocket Creatives team to create a series of short videos to promote my new book. Their London location proved an original backdrop too.”
The eventual suite of videos effectively delivers 7 pieces of content that should serve Ian well in the lead-up to the book launch.
Take a look at the trailer here and the social content here.
It’s as satisfying to me personally as it is professionally, when you’re able to work with clients over the long term. Especially in an ever-expanding world where a client’s choice over the video production company they choose to work with is huge, London in particular. I remember back to when I was a proper newbie, working with Ian on some pretty cool projects. Thinking back to those kinds of early projects is a welcome reminder of where this all started, as a young producer/director. I’ve always made videos because I’ve enjoyed the process and the people you meet.
As always, if you have any questions on how we can help with your upcoming video production please feel free to get in touch with us at Pocket Creatives.
Steven Mayatt, Creative Director
“Fun, innovative and unflappable. Pocket creatives are great to work with – whether it’s finding the perfect lighting for trifle to capturing GoPro footage on a whisk, they always approach every situation with a steady yet game-changing attitude. I see the whole team as trusted creative partners to make great content together.”
Kitty Aldis, River Group
“I have been working with Steven and the brilliant Pocket Creatives crew for 3 years – in fact since they started out. They have captured in excess of 100 recipes, produced 7 videos including 2 crowdfunding campaigns, their work, professionalism, and commitment to client satisfaction second to none. What’s more is how they have developed, evolved and grown in creativity, experience, and inspiration.
On a personal front the individuals in the team have to most wonderful personalities – an absolute joy to work with!”
Tanya Robertson-Lambert, Tanya’s Just Real
“I worked with Steven and his Pocket Creatives team to create a recipe video, and I couldn’t recommend their services enough! From the ideation stage, through to filming and editing the finished product, at every stage, the whole team were first-class, going above and beyond to create a compelling, high-quality recipe video that generated heaps of engagement. I would definitely work them again.”
Ben Cullen, OLIO
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