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Video vs Photos:
The advantages of photography, with a video and photography company!

As you’ve no doubt seen elsewhere on our site, Pocket Creatives are both a video and photography company. We work in both disciplines and any project that we work on can involve different amounts of both. However, one of the things that our team don’t feel that we’ve properly addressed quite yet is simply ‘what are the advantages of stills photography over video, and vice versa?’

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The team at our video and photography company believe that there are three key areas in which photography has the advantage over video – though with that said, the team at our video and photography company can also think of three areas where video has the edge over photography. We’ll bring those to you at a later date, but our mission for today is to focus on where photography has the upper hand. Are you ready? Then let’s get started!

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Where this Video and Photography Company Would Recommend Photography:

When You Need Something That Stands Alone

One advantage of still photography over video is that with a photo we get to tell our story in a split second. As we’re both a video and photography company we know well that any shot in a video relies on what came before it to establish what’s happening, and ‘the story’ to that point. Photos can certainly be used to tell stories – especially when used in series, or when a single image contains multiple elements – they don’t have to be used this way. Individual photographic images can stand alone – a cool photo can simply be a cool photo, without the viewer necessarily needing to know how or why or where or what was going on when it was taken.

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When You Want to Provoke Thought and Imagination

The next advantage that we can think of ties into this too. By it’s very nature video can’t help but present a narrative – with each frame you learn a little more about ‘the how or why or where or what’ that we mentioned above. Still images however, do not always do this – and as this video and photography company can tell you – that leaves more room for individual interpretation, thought and use of the imagination.

To illustrate this, imagine a still photo of a rural landscape on a sunny day. Where are we? What time of year is it? Aside from the sun, what’s the weather like? What sounds or smells are there in the air? All of that is open to interpretation with a photo, whereas in just a ten-second video clip you might pass a sign reading ‘Welcome to the Yorkshire Dales’, as a man in gloves and a parka walks past you and says ‘happy Easter, nice day for it!’ before being drowned out by wind noise hitting the microphone.

In those ten seconds, all but one of the questions posed by the still image is answered factually – taking away much of the scope for thought or imagination on the part of the viewer. So, if you really want your audience to think about what they’re seeing and what it means, the advice of this video and photography company is to go with still images.

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When Shooting in Portrait Orientation

We’ll close with probably most obvious advantage that still images have over video – and that is simply that video limits you to a landscape (horizontal) orientation. These days we’ve all seen vertically shot video on social media, and you don’t need to be a professional video and photography company to see that it doesn’t look good – certainly not what you need for any kind of professional finished product.

And that’s where photography gains the advantage. If whatever you’re capturing images of has any kind of ‘verticality’ to it – be it a piece of furniture like a tall-standing lamp or bookcase, a building like a skyscraper or the Eiffel Tower, or a person that’s standing up. Still photography and the ability to use a portrait orientation with no loss in the quality of the end product allows a photographer to capture more of the object, at a closer range, and in more detail than had you shot the same object landscape.