Although a lot of people consider video production, videography and photography to be similar disciplines – because they share similar concepts like lighting and composition – there are obviously differences too. Today we’d like to look at some of those differences, as well as some of the areas where the disciplines cross over – allowing a team like us to work for both a video and photography company, and offer both services combined under one roof.
Our latest video production showreel:
Movement & Continuity
For a video and photography company the end goal of any project is typically the same – to capture an entire story. However – as a good video and photography company like Pocket Creatives knows, the big difference comes in the amount of time you get to tell that story.
The cool thing with video is that you can link all of these sections together and tell a little story about where we are, what the subject is doing and how they feel about it. With photos, you only have select snapshots to work with. If the brief allows for it you can link them together by putting them in the right order, but making decisions on which moments you keep becomes crucial to whether or not you tell your story effectively. As a video and photography company like ourselves know all to well, that challenge only increases when you’re asked to tell an entire story in only one image…
Shooting More Than You Need
We’re sure that for many a video and photography company this comes as a habit, but, always shoot more material than you expect to actually use. If your end product is going to be a 30-second video, you’re probably going to need three, four, maybe even five minutes of footage overall to get the 30-seconds of top-quality material that will make it into the end product. Likewise if you need a certain number of photos to fulfil a final project, a good video and photography company will take a good number more than that, and expect their ‘keepers’ to be in the minority rather than the majority.
So, when it comes to choosing between taking on a project yourself or hiring a video and photography company like Pocket Creatives, ask yourself ‘do I have the time and motivation needed to take all of the images or footage that I need, then sift through and discard seventy percent of it?’. If the answer is no, pick up the phone and let us help you!
Another thing to consider is this – If you’re doing a movement with any sort of camera, practice the movement and shoot it two or three times to ensure that you can get exactly what you want in terms of results, and to give yourself some alternate takes in case something doesn’t look as good as you’d hoped once it makes it to post-production.
Frame Rate & Shutter Speed
One of the things that makes us able to operate as both a video and photography company is that no matter which discipline we’re working in, a lot of the rules of photography – such as tone, basic composition, or depth of field – stay the same. However, there are some differences, and probably the biggest one is shutter speed. While getting the shutter speed right is crucial for photography, and especially photography involving movement, it’s not something that you really need to be focusing on as a videographer. This is because essentially, your shutter speed is dictated to you by your frame rate.
Thankfully there is a really handy rule of thumb to connect the two, and that is that you want your shutter speed to be roughly double your frame rate. With that rule in mind then, why do you need the help of a video and photography company to produce good results? Because our photography and videography knowledge lets us know what effects different frame rates and shutter speeds will have on a finished product, and we know how to adjust our settings and approach if we don’t get the result we want first time.
Just like with frame rates and shutter speeds, this video and photography company knows that there are some differences that need to be taken into account when setting up lighting for still photography, versus when you’re setting up lighting for video. We tend to use Nikon flashes for photography and Aputure and Rotolight for video.
The important thing though is that while some of the equipment may be different, the principles of a good lighting setup can remain pretty much the same. Like with composition, ‘the basics’ of lighting apply to both videography and photography – while more advanced skills that are learnt on either videography or photography projects can also be taken away and applied to the other discipline when needed. That knowledge of proper lighting, and how and when advanced techniques might be useful, is something that can make a world of difference to your project – and it’s something that people turn to a specialist video and photography company such as ourselves to produce.