video production at boulder shack by Pocket Creatives

Safety video production for Boulder Shack climbing wall

Video production on the climb!

Something a little different for us…

Safety videos aren’t usually what you expect from us, are they? But in reality, this video production project typifies everything that we love about what we do and the benefits of working with the Pocket Creatives team.

We’ve said time and time again that we’re not ‘off the shelf’, we don’t do templates, and this is exactly why. If we chose to do the same stuff over and over again, not only does that get boring, but quality and innovation goes down – that harms us and our clients. New projects that push us outside of our comfort zone are great for providing what I call ‘creative exercise 🙂

So let’s tell you a little more about what we’ve delivered here for Boulder Shack, shall I…

video production at boulder shack by Pocket Creatives
video production at boulder shack by Pocket Creatives
video production at boulder shack by Pocket Creatives

Video Production: Boulder Shack Safety Video – how we did it…

We’re based in London. The wall is in Southampton. Plus, i’m based up in Cumbria. Logistics were the first hurdle here – but we’ll always find a way. We don’t class flexibility as a superpower without actually being flexible! So, we made it work. Plus, our client put a lot of trust in us for this rather than employing a local video production company, and so that comes with extra responsibility.

It’s no lie to say that the organisation and preparation for this was going to be where the project was either made or broken, and i’d spent hours mapping out each shot one by one, matched to the script, timed and prioritised by location. That is how video prep is done, you might say, and yes, you’re right. The point i’m making here is that it’s more important to be tightly prepped for some projects more than others, and with this one – failure to plan would be preparing to fail. Did I just type that?…

Due to my travel distance from Cumbria, it made sense for me to arrive early the day before (thank you no traffic on the M6!) and I was then able to factor in an impromptu recce the day before production.

The video production phase the day after went incredibly well. I love it when clients engage and support so much, and our client Tim worked tirelessly with his team to help keep us on track. And fuelled with food and coffees throughout.

My role during production is to combine producing and directing: communicating the shots to my camera op, directing talent, reviewing and signing off with the client, and then keeping on top of the shot list. Few things in my life are as satisfying as my green highlighting on a Google doc to confirm a shot’s safely in the can 🙂

Video production as a process can be full of challenges, and whilst we had plenty of those to overcome here, the biggest thorn in my back was the hour hand of the clock. Time wasn’t our friend, but we made it all work, and out of the 50+ shots that we aimed for, we only dropped a few insignificant ones.

Post-production on this particular project was nice and smooth too. Charlie, our Adobe Premiere editor worked through in linear order – matching shots to guide voiceover, adding text, music, iconography and branding until we’re all done. It’s like adding flesh to a bone. We’re also good at providing rounds of feedback – with video production, it’s impossible to tell if you like something until you actually see it, me included. So clients have to be able to review and feedback a few times before sign-off.

video production at boulder shack by Pocket Creatives
video production at boulder shack by Pocket Creatives

Video Production: The Verdict

As a team, we take pride in everything we deliver, no matter how large or small the video production project. This one sits somewhere in the middle, but I personally enjoy the different challenges each one throws at you.

Tim, who runs Boulder Shack had this to say about his experience with us:
“From first contact and through the entire project, Steven and the team instilled confidence in us with their professional, timely communications and of course, a cracking video. Thanks guys.”

video production at boulder shack by Pocket Creatives
video production at boulder shack by Pocket Creatives
video production at boulder shack by Pocket Creatives

Safety videos have to prioritise the information delivery at all other costs. Almost. You still need viewers to pay attention and remember what they’ve seen – you can’t achieve that if it’s dry and boring, so striking the right balance is crucial.

If you’d like to chat through your requirements for a new video production project, however bold, different or far away, drop me a message! And if you’d like to see a bit more about the video projects that we work on, take a look here.

Steven Mayatt, Creative Director

steven creative director at pocket creatives
river group logo

“Fun, innovative and unflappable. Pocket creatives are great to work with – whether it’s finding the perfect lighting for trifle to capturing GoPro footage on a whisk, they always approach every situation with a steady yet game-changing attitude. I see the whole team as trusted creative partners to make great content together.”

Kitty Aldis, River Group

tanyas just real logo

“I have been working with Steven and the brilliant Pocket Creatives crew for 3 years – in fact since they started out. They have captured in excess of 100 recipes, produced 7 videos including 2 crowdfunding campaigns, their work, professionalism, and commitment to client satisfaction second to none. What’s more is how they have developed, evolved and grown in creativity, experience, and inspiration.
On a personal front the individuals in the team have to most wonderful personalities – an absolute joy to work with!”

Tanya Robertson-Lambert, Tanya’s Just Real

olio logo

“I worked with Steven and his Pocket Creatives team to create a recipe video, and I couldn’t recommend their services enough! From the ideation stage, through to filming and editing the finished product, at every stage, the whole team were first-class, going above and beyond to create a compelling, high-quality recipe video that generated heaps of engagement. I would definitely work them again.”

Ben Cullen, OLIO

ella tarn food stylist
Saucy Affair

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