The provision of video production quotes
What’s that phrase? “If you have to ask, then you can’t afford it!” – we, in video production, and other creative industries are probably the only sector where that’s not exactly true, but we understand why not having prices easily visible on our websites can be off-putting. So, for those wanting to know “how much does video production cost?” this blog is for you.
So the first admission is – Pocket Creatives don’t have prices instantly visible online because they would be hugely misleading without us first understanding your brief. The reason for this is that the resources we need both in terms of time and equipment will often change from one project to another – a video production quote needs to reflect this. You’re looking for a company who work professionally, and so we call on our years of experience to know how to efficiently map out a prospective new project. Our rate card is pretty extensive, and looks like a really unfriendly matrix of resources that most people wouldn’t be able to fill in themselves, but that should be our job if we’re doing it correctly. We should provide the guidance and options to make putting together a video production quote as simple and understandable as it can be. Some companies will provide options, which give you a different result at different price points. This can be really helpful as it then passes you, the client, back some control – you can pick the video production quote that strikes the best balance between the services you need and the money you have, and fit the spend back into your budget.
Tips for composing video production quotes: One tip before approaching a company for a video production quote on your new project is to have as much of the brief in place as possible so that your producer can work out how many days it may take, what size crew is needed, and how complex your edit may be.
Our next tip is to have an idea of what your overall spend is. You may have a pot aside to start your side hustle, or your project may be funded from a yearly marketing budget. It can be really helpful to share this amount with the people providing the video production quote, as it’ll get you to your end point faster and your producer will be able to budget towards that cost as a target. If you’re starting from scratch and have no idea over your spending power, you’re then best to ask for options at different price points, perhaps giving a max amount that you know you can’t exceed.
Our top tip for getting the most accurate video production quote is to provide a sample video, or a reference video that’s similar in style and design to what you’d like created. The producer will then have a much better idea of what looks good to you, being able to remove those grey areas that exist when you’re trying to describe something in text or in speech. Different projects with different goals will also require different though processes – if you have a clear idea of what you need versus are you trying to solve a challenge and need some creative thinking.
So how does the video production quote process work?
When providing a video production quote, video production companies will use the initial consultation time to work out how much pre-production time is needed to adequately script, storyboard, source models, actors, locations, props etc – a process that can take days to achieve. It’s a mistake to skip this part or rush it, as inadequate planning usually means that you’ll pay for it later. That’s not a threat! But that time often means that something takes longer to shoot, or may needs extra time in post.
Production is where you’ll find most of the options on a video production quote: which cameras, how many cameras, do we need assistants, how much lighting, studios, make up artists, it goes on – and then we work out over how many days we need these things for. We’ll do this largely from your initial brief and will fill in the gaps where we can in the first instance.
Next is post production, which we’ve always found is the hardest function to estimate correctly when providing a video production quote. Commonly, edit time is priced per day, but how many days we need is tricky to know. This is where that reference video comes in useful, as we can deconstruct that to provide a foundation. Through the edit process we’ll have to review and organise all of the footage, collate the best shots into an assembly, and only then can we start being creative. You’ll usually have a number of reviews allowed, where higher budgets usually afford a greater amount of back and forth. Lastly, we get to the finishing stage. Here, we polish the audio to make sure that we’ve reduced background sound and balance music with voice and sound effects. We’ll then polish the video in what’s called a ‘grade’ where we ensure optimal reflection of the video in terms of brightness, contrast, colour balance and the finished ‘look’ – which may be bright and vibrant or dark and dramatic. All of this takes time, and different types of projects will take more or less depending on the needs of the brief, the audience, and how the video is being used. This isn’t to say that the edit process has to be long and drawn-out – we very often can complete a nicely polished piece of content in as little as a couple of days. If we go back to the notes we laid at the start here – it’s in the planning stage that were able to be as efficient as we can be with our edit time.
“We take as much time in providing video production quotes to our clients as we can, without wanting to add delay to the process and early conversations. But, it’s really important that we can be accurate as no one likes budgets going up once you’ve started working on a project, and it’s something we work as hard as possible to make sure doesn’t happen. This can only be done if we really explore all the options and understand the client’s needs right from the start.” says Producer Bryony Porter-Collard.
Hopefully this has given you a little more information on how much video production companies charge, or at the very least how we work out a video production quote and what you can do to help get what you need as quickly, easily and as accurately as possible.
Steven Mayatt, Creative Director
“Fun, innovative and unflappable. Pocket creatives are great to work with – whether it’s finding the perfect lighting for trifle to capturing GoPro footage on a whisk, they always approach every situation with a steady yet game-changing attitude. I see the whole team as trusted creative partners to make great content together.”
Kitty Aldis, River Group
“I have been working with Steven and the brilliant Pocket Creatives crew for 3 years – in fact since they started out. They have captured in excess of 100 recipes, produced 7 videos including 2 crowdfunding campaigns, their work, professionalism, and commitment to client satisfaction second to none. What’s more is how they have developed, evolved and grown in creativity, experience, and inspiration.
On a personal front the individuals in the team have to most wonderful personalities – an absolute joy to work with!”
Tanya Robertson-Lambert, Tanya’s Just Real
“I worked with Steven and his Pocket Creatives team to create a recipe video, and I couldn’t recommend their services enough! From the ideation stage, through to filming and editing the finished product, at every stage, the whole team were first-class, going above and beyond to create a compelling, high-quality recipe video that generated heaps of engagement. I would definitely work them again.”
Ben Cullen, OLIO