Professional jewellery photography

for Licenced To Charm

We recently had the pleasure of working on a jewellery photography shoot with the folks at Licensed to Charm, creating a series of images for both their new and existing jewellery range. This was a particularly challenging project for us as working with shiny/reflective materials always requires a little more patience than some other photographic assignments. The easiest approach for this was to shoot at the client’s location in Wandsworth, London.

After a quick scoping out of the location (and while devouring a croissant!), our plan of attack for this jewellery photography project was to divide and conquer – I took the product shots and Steven, creative director and photographer, looked after the lifestyle and model imagery. The brief allowed for a mix of creative content with the accuracy that you’d expect from shooting items of jewellery – all close up and pretty intricate – lovely pieces to work with.

When working on a dedicated jewellery photography shoot – or any shoot involving jewellery, you want to focus on showcasing the quality and details of the delicate pieces without picking up too much of the reflections. In jewellery photography, some reflections are needed to help keep them looking 3D, whereas others can be distracting. The purpose of the imagery was to excite and sell so we needed the photos to be bright and engaging in order to achieve this.

On this jewellery photography project I shot the product imagery in our light tent which has a velcro-fastened window to block out everything except the camera lens. It’s brilliant for things like cut-outs but inevitably creates some complications. Due to the nature of jewellery photography – the products being so lightweight, combined with shooting from a variety of angles, and almost surgical movements needed to position each piece perfectly ready for the next shot whilst carefully opening and closing the light tent – each set up took time! The rhythm kicked in after our third or fourth setup (and perhaps fifth of sixth coffee) and I got the knack of positioning each charm carefully.

We always encourage collaboration when shooting any of our projects so having Maggie, the brand owner, on set with us during the shoot proved hugely beneficial for us and her! It meant we were able to bounce ideas off each other. Getting instant feedback on things like style and use of props enables us to adapt our approach to deliver the best results we can for our clients. No one knows a client’s product better than they do – so having Maggie with us pointing out things like the hero pieces or small details ensures everyone delivers the most accurate and best possible imagery. Going back to reflections – the sworn enemy of many a product photographer – I had to find exactly the right position to either minimise at the point of capture, or for easier management in processing afterwards.

After this jewellery photography shoot we ended up delivering a selection of imagery that I personally am very proud of. Seeing the final images in-use on the website, I think they look really fun and work beautifully with the look of Maggie’s brand. Steven had a successful few days too! Although at times it felt like we were on different shoots, it was great to see him putting the model at ease and seeing the creativity behind his lifestyle shots. Bryony, our producer, was always on set making sure we were fulfilling the brief requirements for the jewellery photography itself whilst steering us both through the shot list, enabling myself and Steven to be 100% focused on the technical elements of the shoot.

We all feel that, working collaboratively on this amazing jewellery photography shoot, we created great quality content for Maggie’s website and social. We’d all love to work with Maggie again in the future, and we’d be thrilled to have more opportunities to elevate her brand with key jewellery photography.

Kelly Hill, Photographer

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