Recipe photography shoot in the studio with Bay’s Kitchen
A food photographer’s dream!
Food and recipe photography shoots are something we’re doing more and more at Pocket. We work a lot with food brands wanting to showcase their unique recipes through video, but sometimes for format or budget reasons clients would rather a series of stills. In particular, if they require the images for website or social media use.
This allows us to pay attention to making the end result look it’s best instead of focusing on the process. It’s a challenge sometimes to showcase a recipe in a singular frame but one that we’re well versed in.
Recipe food photography is all about making the food look delicious and highlighting the different elements within the dish. We can achieve this by taking great big high resolution shots, and making sure to get the right angle, so the viewer can see every single mouth-watering element. If we’re looking at the end images and feel hungry, we know we’ve done our job correctly!
Recently we worked with food brand Bay’s kitchen to create a number of recipe photography images to support their blogs, and for use across their website and social media platforms.
The way we start prepping for recipe photography shoots varies. It is completely dependent on what the client requires and at what stage of development the company is at. Sometimes we are working with big household names that know exactly how everything should look and guide us. Other times we are working with small start ups who want more of a creative input.
Bay’s Kitchen lays somewhere in the middle of that spectrum and already have a base of great recipe photography images from previous creations. As a food photographer, it’s great to work hard to create photographs that not only matches but betters your reference points.
So we had a basis of what was to be shot but needed to put together a creative structure for this recipe photography shoot. With the aim of giving the client something a bit different. Firstly we ask the client if they have examples of how they imagine the end result will look. Then using those examples we create a mood board, growing their ideas and adding our own creative input.
After that it’s a case of putting a shot list together and getting the sign off from the client. The preparation at this stage is really important but we never confine ourselves to our pre-approved plan. If we or the client has an idea on the day of the shoot that we/they want to try out we go for it. On a recipe photography shoot, some of our best ideas come while we’ve already started shooting.
We may be skilled at shooting food and recipe photography, but we are by no means trained in cooking those recipes! So we brought in food stylist Holly Cowgill to work with us to create the dishes. Once the food was made it was our time to shine, shooting a variety of wide angle shots and macro close ups and at a 45 degree angle, plus macro to highlight key ingredients. In addition, we worked to create product images in view and portraits of Bay with the finished dishes as well.
When shooting recipe photography we try and give the client as much variety in the delivered images as possible. Our aim is to give the brands we work with as much as we can, within the time we have. We want them to walk away with a bank of images they not only can use for their key purpose, but also extras that might work great on social or in email campaigns.
We worked together on this recipe photography shoot to bring a combination of our selection of in-house backgrounds and a wonderful array of props provided by Bay. Despite planning, there’s always an amount of trial and error on set at a recipe photography shoot: sometimes you don’t know exactly what will harmonize in colour, shape and pattern until it’s in front of the lens. It’s important to accept that this is the way it works, and not be afraid to change things up, try something else – a different bowl or plate, an alternative angle, whatever it takes to make it work. And with a recipe photography shoot, when it works, you know it!
Hayley Burdett, Founder and CEO of Bay’s Kitchen says: “ I received about 200 final pics which is fantastic for our website, social media etc as it gives us lots of variety. I would highly recommend Pocket Creatives! And I will be using them again!”
We love working with great food and Bay’s Kitchen was no exception. We were really pleased with the results and very glad that they were too. You can see the final images, plus find out more about Bay’s Kitchen, on their website now.