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Another area of videography that Pocket Creatives regularly work in is fashion video production. We love a good fashion shoot, and over the years we’ve got to grips with a number of techniques which have helped us take our fashion video production skills to the next level, and we’re sure they can do the same for you.
So, without further ado, this page is designed to teach you some of the tricks that we’ve learned over the years when filming for fashion video production projects. If you’re into fashion, if you’re into clothes – or anything that involves shooting with models for that matter – be sure to check out the expert advice on offer below!
Tip 1: Using Natural Light in a Fashion Video Production
Pocket Creatives have talked before about lighting tips and setups using artificial light, but we haven’t yet touched on using the Sun. Of course, sometimes the sun just won’t co-operate with your fashion video production plans – hiding behind clouds and only emerging at times when it’s too late to get the look you really wanted. However, even on days when the sun is playing ball and shining bright, it can still be really tough to work with. Nevertheless, there are a few tips that will help you make great use of the sun in your fashion video production projects – and they can certainly be useful for other video or photography projects too.
You absolutely want to skip the middle of the day if you’re shooting outdoors. High sun brings harsh shadows that can wreak havoc on your fashion video production. The very best time to shoot is at sunrise or sunset – in fact, these times of day are also often known as the ‘Golden Hour’, and for good reason…
Because the sun isn’t right over your head you don’t get those harsh shadows like you would at times closer to midday, but in addition to this the quality of light is so much better at sunset and sunrise. The light has a nice, soft, dark yellow / orange warmth to it that can really bring a great atmosphere to your fashion video productions – especially for summer clothes, or things like hats and sunglasses. That’s if you’re going for an ‘edgier’ look – otherwise, those timings in between will be optimal.
Tip 2: Using Movement in a Fashion Video Production
There are a lot of ways to utilise movement in a fashion video production – or any video production for that matter. Certainly you have the option of moving the camera to add some dynamism to the background of your shot and avoid a flat, stagnant, boring backdrop behind your model. One of the techniques that Pocket Creatives love to use in our fashion video production projects is the slide. This technique allows us to move the camera smoothly and steadily, creating fluid movement.
Some ways in which we might use this slide technique in a fashion video production include pushing in close to the model to show off more detail in the items they’re modelling. Likewise we might pull away from them to give more of an overview of their outfit as a whole or the setting that they’re in, or we might also want to track alongside them and hold them in position in our frame even while they’re walking. These are just basic uses of slides though, and the more you work on things like fashion video productions the more you’ll spot opportunities where slides can be effective.
All of these movements are engaging activities, that help viewers feel like they’re more of a part of your fashion video production. They also mimic what your eye might do – for instance focusing in more on a pair of glasses, or a bracelet to get a clearer look at it, and of course, slides also add dynamism to your background as the angle at which it’s being captured is always changing.
Tip 3: Using Speed Alteration in a Fashion Video Production
When you stop and think about it, using this technique is a bit of a no-brainer in that it helps your fashion video production look awesome, it helps your audience focus in on the parts of the video you want them to see the most, and it helps you spend less time showing filler footage as your fashion video production transitions between its various key points.
The rule here is simple – when showing something that you really want your audience to remember from the video, slow the footage down and make sure that your fashion video production gives them a long lingering look at whatever it is you want them to see. Likewise, when you’re not showing anything of great importance consider speeding things up… This helps you dedicate more of your fashion video production’s runtime to showing off the things you want to promote or sell, while ‘fast forwarding’ through sections of the video where you aren’t doing that. The only issue is, you need the post-production software and know-how to do it.
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