It’s that time of year again!
Somehow, we’ve found ourselves back in the winter, and the baubles start emerging from amongst the tinsel. That’s right, it’s that time of year where we start creating seasonal imagery for our clients!
This years creation started a little earlier than usual, with our first photo shoot occurring as far back as September. We have seen the need for photography dramatically increase this year with the impacts of COVID forcing more businesses to consider their online presence. In terms of our Christmas photography, this has followed the same trend, with more clients coming to us with more in-depth requirements than in previous years. Making a statement from your website’s shop or looking to generate engagement for social, your imagery will need todo lots of the work, and this year, the competition is hotter than it was 12 months ago. More of us are buying online where we can’t physically get to the shops.
I have to say, the moment these first Christmas photography briefs start landing in our inbox, you tend to get quite excited. There’s always a fun element to this, and i’m sure that some of it harks back to the days where we used to make chainmail out of coloured paper and card in school. That really basic feeling of craftiness comes flooding back, and it’s a nice feeling.
Creatively speaking, with photography, it’s very different of course – but in some senses, you want to project that very same feeling onto your audience. You want them to see Christmas photography and get all warm and fuzzy, despite the fact that at this level it’s all about generating promotion with the intention of sales.
This year so far, we’ve worked with a number of brands spanning health and beauty, jewellery and products – including for gift boxes. Interestingly, our Christmas photography has spanned a number of the different sectors that we work in. We’ve been asked to produce a mix of social engagement photography for Instagram and Facebook, but also for ecommerce where updated images will be used on websites for direct sales. This is something new – some brands are updating their core imagery temporarily for the season and will change them back before the new year. This isn’t something we’ve seen so much of in previous years.
A couple of our highlights include beauty products brand Soap & Glory, jewellery brand Licenced To Charm, and Christmas bauble decoration designer Treasure Tree, examples of which you can see throughout this blog. We have also included some great examples from Ksoni, Little Cooks Co, Zero Waste Goods and Holy Lama.
We’ve relied on greater levels of design work more so than in previous years with our Christmas photography, focusing on building shapes and patterns with the products, and being much more intentional with our use of props and colour.
Our lovely macro lens also gets a very happy run-out, which is especially useful when trying to capture big close up details in the items. We’ve also worked extra hard on variations in lighting technique – some giving a nice flood of soft even light, and others that play with shadows to add a bit of drama.
It’s lovely to be able to show-off our Christmas photography wares, particularly in such a difficult year, and although Christmas is likely to be a very different one to usual in 2020, it should hopefully still be a time for celebration.
If you haven’t yet organised your Christmas photography, we still have slots available, both in our studio and on location. If you have any questions, just drop us over an email and we’ll see what we can capture especially for you and your brand.
Steven Mayatt, Creative Director
“Fun, innovative and unflappable. Pocket creatives are great to work with – whether it’s finding the perfect lighting for trifle to capturing GoPro footage on a whisk, they always approach every situation with a steady yet game-changing attitude. I see the whole team as trusted creative partners to make great content together.”
Kitty Aldis, River Group
“I have been working with Steven and the brilliant Pocket Creatives crew for 3 years – in fact since they started out. They have captured in excess of 100 recipes, produced 7 videos including 2 crowdfunding campaigns, their work, professionalism, and commitment to client satisfaction second to none. What’s more is how they have developed, evolved and grown in creativity, experience, and inspiration.
On a personal front the individuals in the team have to most wonderful personalities – an absolute joy to work with!”
Tanya Robertson-Lambert, Tanya’s Just Real
“I worked with Steven and his Pocket Creatives team to create a recipe video, and I couldn’t recommend their services enough! From the ideation stage, through to filming and editing the finished product, at every stage, the whole team were first-class, going above and beyond to create a compelling, high-quality recipe video that generated heaps of engagement. I would definitely work them again.”
Ben Cullen, OLIO