Cameron Whiting

Meet Cameron

at Pocket Creatives

Cameron has been with Pocket Creatives almost from the start and has quickly found himself an invaluable member of the team.

He’s a client-favourite, overseeing a huge percentage of Pocket Creatives’ video editing and client deliveries.

cameron video editor at pocket creatives

Quickfire Questions:

What do you do in your role?

As an editor, I’m the final link in the chain of creating our video content at Pocket Creatives. I get to take all the great footage caught by our team, and work with our clients to give them the best possible end result. We want to have every video be of the best possible quality, not just for our clients, but also for us – our work is our calling card, and it’s what we’re judged on. It never fails to make me smile when we get emails through that say “We loved what you did with this video – do you think you can help us too?”.

What do you actually do?

Where do I start? Post-production work, and promotional videos in particular, can be infinitely varied and the needs of every project are completely different. That means on any given day I may be an animator, an audio mixer, a colour grader, the list goes on. Luckily for me I’ve also got Ryan by my side so we can fill in any gaps in each other’s knowledge, and help troubleshoot any workarounds if the software starts to misbehave.

What do your team think you do?

For the most part, the team are pretty savvy when it comes to what I do for Pocket, but sometimes I do think they imagine that I just push a button and have the sequence immediately cut to perfection, push another button and have sound effects placed in, push another button and complete the colour grade.

Most embarrassing story?

There was one time where I was trying to help Haider find the perfect font to use on a video for a footwear company. After typing out how emphatically I appreciated socks, I cycled through different fonts until we found the right one. Unfortunately, I didn’t delete the text, and it happened to be placed right in the middle of a draft for a different video – cooking, cooking, sock love, back to cooking. Luckily we’ve got enough quality control in place at Pocket Creatives that it was seen and removed before it got to the client. Phew!

What’s your favourite thing about your job? 

It has to be the people. Getting to work with like-minded people everyday that are funny, super talented, and always put 100% into everything has been a dream so far. We’re not just co-workers here, we’re all really good friends too – it’s fantastic. Not having to wear a suit and tie is a plus, too.

What keeps you motivated?

Working with such a skilled and creative bunch of people always makes me want to bring my A game to prove that I belong here at Pocket Creatives. That’s one big motivator. But also, in this industry, there’s never a lack of things to learn about – be it new software, new techniques, new trends, or wacky new Instagram formats. We always have to be on top of what’s going on out there and where we need to push forward or we’d end up falling behind.

Most annoying habit?

I do have a habit of telling Lauren that something is impossible to achieve, and then going quiet for an hour while I figure it out only to give her exactly what she asked for.

What are you happiest doing when you’re not working?

The main reason I got into editing was my love of cinema – I really wanted to work in production, and was lucky to find my calling as an editor. Even if I don’t have as much time for it as I used to, I still love watching old movies: anything by Ingmar Bergman, Stanley Kubrick, David Lynch, Agnès Varda, Charlie Chaplin, ok maybe the list never ends.  I’m also a huge music lover and – even though it’s a bit hipster – love to put some 60s and 70s rock on my record player and crank up the volume. I bet my neighbours love it too!

Some of my favourite video projects:

“It’s so hard to pick out a favourite.

In the 3 years I’ve been with Pocket Creatives I’ve managed around 150 video projects, with the number of completed videos needed for each project ranging from 1 to 40. So that’s a lot of videos! In the last few months one project that has stood out is a livestream product announcement we did for smartphone company realme. It was a huge undertaking with a massive amount of responsibility to get everything perfect, and yet it was one of the smoothest projects I’ve ever worked on – it all just seemed to click.”

Cameron Whiting at Pocket Creatives
Cameron Whiting at Pocket Creatives
Cameron Whiting at Pocket Creatives