pony secret beauty product photography

Beauty Product Photography for Pony Revolution

We recently had the pleasure of working on a beauty product photography project for a new client called Pony Revolution, a new hair accessories brand offering innovative solutions to problems women often encounter with their hair. Read on to learn more…

For this particular shoot we were focusing on a beauty product Pony Revolution had created called PonySecret, designed to be worn whilst your hair is in a ponytail. This is targeted at anyone needing to add a bit of ‘oomph’ to their ponytail – the product adds depth to the hairstyle, giving a healthier, thicker appearance.

pony secret beauty product photography
pony secret beauty product photography
pony secret beauty product photography

This was an especially exciting collab for our team at Pocket Creatives as our brief was based around delivering various pieces of video production content in addition to some key beauty product photography images. Because the brief required both video production and still beauty product photography deliverables, more of the team got to work together on this project.

The shoot was split into two days of production. One for beauty product photography and the other for model photography and video production. On the photography side we needed to get listing (e-commerce) shots which can be cut out and placed against perfect white and other colours. This would be captured alongside a range of different creative lifestyle shots of the products, for use on both the client website and social media platforms.

We also needed accompanying shots of each step-by-step process (for later use creating a how to video), group shots of all the models with the products in hand, and then lastly, of course we also needed to shoot and deliver a brand video which included the step-by-step of how to use their product. So overall, quite an ambitious volume to shoot in two days!

pony secret beauty product photography
pony secret beauty product photography

One of the most important aspects of this beauty product photography and video shoot from a production point of view were the timings and the schedule. Because we had to squeeze in so much in such a short space of time, we were almost racing against the clock, particularly on the video production day. This, coupled with juggling 4 models and coordinating the Makeup and Hair stylists, was a challenge to say the least!

The other major factor we needed to consider when shooting the beauty product photography and other deliverables required by the project, was how the hair looked and if the steps were easily translatable to the viewer. I think everyone can relate to the phrase having a ‘bad hair day.’ Well, sometimes it doesn’t matter how much you try and style a certain way – the hair has a mind of its own and wasn’t doing exactly what we needed it to. These steps had to be perfect to get the correct message across so there was no room for error!

This of course resulted in some delays, but we built some time into our schedules to accommodate the unexpected and so the delays weren’t as impactful as they otherwise might have been. We were also very lucky to be working with an excellent hair stylist who managed to work around any issues quickly and calmly, and was a real asset in helping us keep the shoot on track. With beauty product photography in general, your eyes will notice a model’s hair as much as it will the quality of the product, and make a judgement based on that.

With both beauty product photography and video going on there was so much to get through and so much to think about on the shoot day itself. We needed to plan everything very carefully beforehand, with all of our models and hair and makeup team involved. The production team sat down and discussed the options when it came to using both photography and video production equipment side by side and how that might affect the quality of the beauty product photography images and video footage captured. They also looked at how to get the most variation in the backgrounds without losing much time changing from one to another in-between shots. We decided the best option would be to use green screen across all beauty product photography and video production sets, and then alter these in post to give the illusion of many different background colours. This is a technique we don’t usually go for, which made this one of our more unique shoots from last year.

The video editor’s perspective

This was a really interesting project to work on, and definitely different to a lot of the videos we’ve had to make for clients previously. The two set-ups you want to try to avoid when working with green screen are fast movement and fine hair – with this project we would have to face that head-on and make smart creative decisions to get the best quality result possible.

We made use of Adobe After Effects’ Keylight effect to key out the green screen as best as possible and reduce the amount of spill caused by the green background, tweaking the effect parameters on the clips of each model depending on movement, subtle changes in lighting throughout the day and other variables.

It was a lot of fun designing the dynamic framings and animated text for the brand video, and using the opportunity that this project provided to make something exciting and innovative. Pony Revolution were lovely to work with, and make a wonderful addition to Pocket’s client roster.

Cameron, Video Editor

cameron video editor at pocket creatives
pony secret beauty product photography
pony secret beauty product photography
pony secret beauty product photography

Although using green screen as our background did save us time on the day, it also created some problems of its own in post. The nature of the shoot was big hair flips, large movements and a lot of energy so this meant when it came to selecting around the hair in post-production we had a harder job on our hands than we had anticipated. It required a change of tactic and some patience but eventually we got the results we had planned for.

It was important for us to be on constant quality control check when shooting this. Sharing with the beauty product photography shoot meant we had a fairly small set to work with. Again because we were sharing space with the beauty product photography shoot, there was a lot of equipment up around the Pocket Creatives Studio and this made shooting all 4 models at the same time tricky – in order to keep them all inside the shooting guides, we needed to position them all carefully.

From a director’s point of view this level of control when it comes to posing and positioning models can unfortunately have a negative effect on the overall feel of the images. They tend to feel a little stiff and you see the energy levels drop. This meant that myself and Lauren (our video/production director,) had to work a little harder to get the beauty product photography shots and video that we needed out of the situation. We also needed to be a little more creative with the space we had to work with and the type of shots our client was after. With a little experimenting though – we got some great results!

We had the pleasure to work with Pocket Creatives on a very innovative beauty project and they did amazingly well, they were able to understand our brand vision and bring it to life with a great creative touch!
Nedra Naayma, Pony Revolution

We do a lot of work in beauty product photography and beauty video, but all shoots are different – they provide their own quirks, and we spend a lot of time getting the results right. This beauty product photography and video project really tested our skills, and the Pocket team were able to perform very well under pressure. We kept communication fluid from start to finish and we proved we can deliver on incredibly tight deadlines.

Our clients were thrilled with the results of their beauty product photography and video shoot, and we loved challenging ourselves with a project that was a little different from what we’re used to. I think its fair to say we look forward to seeing what we can create with Pony Revolution in the future!

As always, if you have any questions, or if we can help with your next project please feel free to get in touch.

Holly Trinkwon, Producer

holly at pocket creatives
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“Fun, innovative and unflappable. Pocket creatives are great to work with – whether it’s finding the perfect lighting for trifle to capturing GoPro footage on a whisk, they always approach every situation with a steady yet game-changing attitude. I see the whole team as trusted creative partners to make great content together.”

Kitty Aldis, River Group

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“I have been working with Steven and the brilliant Pocket Creatives crew for 3 years – in fact since they started out. They have captured in excess of 100 recipes, produced 7 videos including 2 crowdfunding campaigns, their work, professionalism, and commitment to client satisfaction second to none. What’s more is how they have developed, evolved and grown in creativity, experience, and inspiration.
On a personal front the individuals in the team have to most wonderful personalities – an absolute joy to work with!”

Tanya Robertson-Lambert, Tanya’s Just Real

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“I worked with Steven and his Pocket Creatives team to create a recipe video, and I couldn’t recommend their services enough! From the ideation stage, through to filming and editing the finished product, at every stage, the whole team were first-class, going above and beyond to create a compelling, high-quality recipe video that generated heaps of engagement. I would definitely work them again.”

Ben Cullen, OLIO

ella tarn food stylist
Saucy Affair
Olio

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